Branding a Residential Builder
Horizon Builders is one of the premier residential contractors in the Mid-Atlantic region and is well known for their high-end client list and longstanding relationships with the top tier residential architects in the Washington, DC metro area. We began working with Horizon partners on developing a new brand identity, collateral materials and a website to address immediate needs for company branding and marketing. Our goal was to bolster their image as a super high-end contractor by refining their branding to a level commensurate with the quality of their clients and projects. The new tagline, “Extreme Craftsmanship. Exceptional Service.” helped to convey that Horizon was working at a whole different level than their competitors. We also developed a comprehensive marketing plan, advertising, and custom promotional items targeted to their primary audience—architects.