Next Step Design

Branding for a Renown Kitchen Designer

Brand Identity
Collateral
Website Development
Direct Mail

Branding Strategy:

Already a nationally renown, award winning kitchen designer back in the 1990's, J. Russell Lebow Stilwell knew his firm, Next Step Design, was in need of a new brand identity. We worked closely with Russell to re-brand Next Step Design to better appeal to commercial architects, but with a visual elegance and passion for the culinary arts. We designed a look and feel with crisp lines, clean professional typography, but with a rich color palette of orange and green that reflects their passion for foodservice design. Russell grew the company right through the recession, tripled his staff, and is currently services clients nationally and internationally with offices in Annapolis, New York and San Francisco.