Branding a Consensus Builder
As a dispute resolution organization, Resolve has done incredible work over many years facilitating discussions between communities and corporations, government and interest groups, fisheries managers and Native American tribes, power companies and environmental groups. The list goes on. Our goal was to successfully reposition Resolve by showcasing the depth of their work, and detach them from their previous “environmental centric” reputation based on their background built on work with the E.P.A. We recommended the stark red and black color palette, getting away from their previous brown and green logo, updating their messaging, and doing a better job of visually explaining how they solve difficult problems for their clients. Our work for Resolve spanned over five years and included a rebranding of the organization, collateral, annual reports, and a 25th Anniversary exhibition and symposium at the National Museum of Woman in the Arts.