Annapolis Recreation & Parks

Branding a Community Asset

Brand Identity
Signage System
Branding Guidelines

Branding Strategy:

In 2009, the City of Annapolis approved funding for a new recreation center at Truxton Park, and we were hired to consult on a complete re-branding of Annapolis Recreation and Parks Department in addition to a signage system for the park grounds and the new facility. We worked closely with the executive director and the appointed design review committee to create a brand identity for this new community asset. We also developed print collateral, a signage and wayfinding system, and branding guidelines for managing their brand identity going forward. What came out of that process was a very successful branding program that will serve the City of Annapolis and surrounding communities for many years to come.