AA Medical Center

Developing an Ad Campaign


Advertising Concepts


Advertising Strategy:

Anne Arundel Medical Center (AAMC) is one of the busiest, most efficient, and fastest growing healthcare systems in the Mid-Atlantic region, yet with all of that growth AAMC as yet to obtain a license to provide “open heart” cardiac surgery. We worked with AAMC's in-house marketing team to develop messaging and ad concepts that would help generate grass roots support for bringing a state-of-the-art cardiac surgery facility to Annapolis, instead of sending cardiac patients into Washington, DC for surgery. The campaign included print advertising and social media to generate buzz about the need among AACC patients, supporters and other stakeholders.