Anne Arundel Community College
Branding for Higher Education
Prior to the recent recession in 2007, Anne Arundel Community College had already undertaken a major marketing commitment to position AACC for growth in both enrollment and new facilities. We worked with AACC on marketing strategy, to brand new programs and develop advertising for workforce development, culinary arts, continuing education, launching a new West campus at Arundel Mills and many other marketing initiatives. While many community colleges experienced increases in enrollment during the recession, in part due to the huge increases in State and private university tuition, AACC was well positioned for that growth and was able to handle the new influx of students. Today AACC is recognized as one to the top community colleges in national rankings.