AFWA

Branding an Association

Brand Identity

Annual Report Design

Branding Strategy:

The Association of Fish & Wildlife Agencies is the professional association that serves as the collective voice of North America's state, provincial and territorial fish and wildlife agencies. We worked with internal communications staff to rebrand the association and present a new image that would successfully encompass the variety and diversity of its members. At its core, their focus is all about animals, and the high contrast silhouettes of animal imagery in the logo works to quickly convey who they are and what they do, from fisheries management to wild birds and other wildlife management.