George Washington University

Branding University Programs

College Viewbooks

Collateral Design

Branding Strategy:

Creating viewbooks for higher-education programs presents unique branding challenges for universities. How do you define the student experience for a particular department or school and make it work within the overall branding for the university system and branding guidelines? We have a long history working with George Washington University designing collateral materials and viewbooks for a variety of higher-education programs including the GWU School of Public Health, School of Law, and the International Medicine Program. We can work within established branding guidelines, or we can develop branding strategies for entirely new college branding platforms.