Meridian International Center

Re-Branding an Organization

Brand Identity

Collateral Design

Branding Strategy:

The Meridian Center has a rich history as a resource for hosting international meetings and forums and works closely with the U.S. State Department to facilitate their meetings in a less official, off-site location. After designing some collateral brochures for some of flagship Meridian Center programs, we were asked to design a new brand identity for the organization. We teamed with internal marketing staff, the development team, and leadership to brainstorm and redefine the branding and what would best represent the personality and mission of the center. The new iconic globe and vertical meridian logo clearly defines the Center's prominent position as an important international forum.