National Association of School Psychologists

Brand Identity
Branding Guidelines 

Branding Strategy:

Brand-eye-dia worked with the NASP management to develop a branding strategy, redefined the organizational branding to put the focus on children's growth in all key aspects of their lives as conveyed by the new tagline, “Helping Children Thrive – In School – At Home – In Life”. We repurposed their old Greek Psi symbol into a tree icon, with outstretched leaves representing continued growth in children and positive outcomes through psychological therapy. A branding guidelines manual was also developed for internal and external use and brand management. The new branding has been applied to all communications materials, the website, and publications.